Toronto, July 11, 2007 - “It is a truly sad day in the city of Toronto. Today we mourn the loss of Mr. Toronto, Ed Mirvish; a man who can only be described as a local hero.

“For decades, Ed devoted his life to helping Torontonians and to making Toronto the great city it is. Whether it was his iconic landmark retail store that was responsible for breathing new life into the Bloor and Bathurst neighbourhood or his commitment to the performing arts, Ed’s passion for his city was second to none.

“One of the things that made him so special and so endearing is that despite being a successful and savvy businessman, his motives were always about more than the bottom line. His philosophy was to keep prices reasonable so everyone could afford to shop at his store. And he always gave back to the community through his turkey giveaway and his annual birthday block party.

“His foresight also gave birth to the Entertainment Disctrict and helped revitalize the city’s live theatre industry bringing with it thousands of jobs and busloads of tourists flocking to see the latest great production.

“The lights may have dimmed on Ed’s life, but his sprit and legacy have been indelibly burned into the fabric of Toronto.

“On behalf of all Torontonians, I extend greatest condolences to Ed’s family and friends as well as all those who ever had the privilege of knowing him or who were touched by his generosity.

“He will be missed but never, ever forgotten.”

In honour of Ed Mirvish, the City of Toronto will lower the flags to half mast at City Hall and the civic centres on Friday, July 13.