Toronto - Losing part of his left leg in a lawnmower accident has given seven-year-old Cody Bell of Ingleside, Ontario, a special interest in spreading The War Amps PLAYSAFE message to other children.

On Tuesday, July 10 from 10:00 a.m. to noon, he will join Toronto Argonauts stars Arland Bruce III and Byron Parker to film a new War Amps PLAYSAFE public service announcement.   The filming will be at MiST Studio at the University of Toronto Mississauga Campus (3359 Mississauga Rd. N., CCT Building, Room CC0150). 

Further filming will take place on Thursday, July 12th at the Argos home game at Rogers Centre in Toronto.  Cody will be filmed pre-game as part of the Argos fan tunnel and then attend the game with his family.

For more than 25 years, The War Amps and CFL have shared a special tradition - the annual CFL PLAYSAFE PSA, saluting the League's support of The War Amps safety program.   It will be broadcast during CBC and TSN football telecasts this fall including the playoffs and Grey Cup, and on other networks and specialty channels.

Using the Winner's Circle philosophy, The War Amps Child Amputee (CHAMP) Program changes the lives of child amputees by providing funding for artificial limbs, counseling, seminars and other programs.  It also spreads the PLAYSAFE message through videos, parade floats, presentations and PSAs like this one.

"Thousands who watch CFL football will see the PSA, and it's another way to spread the safety message," said War Amps CEO and producer Cliff Chadderton, adding that, like all War Amps productions, it was funded by corporate sponsors.

The War Amps receives no government grants.  It is funded solely through public support of the Key Tag and Address Label Service. For more information, use E-ZEE ACCESS: call toll-free 1-800-250-3030, fax 1-800-219-8988 or visit waramps.ca.