Toronto - Toronto Public Health is offering city residents a chance to trade in their cigarettes for a year’s free ride on the TTC.

This year’s provincial Driven to Quit Challenge, which starts during National Non Smoking Week, will have a uniquely Toronto prize for one resident who quits smoking and remains smoke-free for the entire month of March. In addition to qualifying for the grand prize of a Toyota Prius hybrid car, and one of seven regional prizes of a $3,000 Future Shop gift card, one Toronto resident who successfully quits will receive a free Metropass for one year.

“We fully support the Driven to Quit Challenge and wanted to give extra incentive for Toronto residents to participate in this innovative program,” said Suzanne Thibault, Acting Manager, Healthy Living, Toronto Public Health. “One lucky resident who remains smoke-free for at least the month of March will also get to ride the TTC for free for a year.”

The Driven to Quit Challenge will be launched on Monday, January 21 at 10 a.m. at the Eaton Centre. The Challenge is hosted by the Canadian Cancer Society Ontario Division, with funding from the Ontario Ministry of Health Promotion.

Smokers need to register for the contest by March 1. More information about the Driven to Quit Challenge is available at or 416-338-7600.