$1 for every phone returned will fund WWF-Canada climate change and conservation work

Toronto , June 5 2007 - Bell Canada today announced that it will donate one dollar to WWF-Canada for every mobile phone or personal digital assistant (PDA) returned through the company's award-winning Mobile Take-Back Program.

Mobile phones collected through the Bell Mobile Take-Back Program are refurbished for reuse or dismantled and recycled. Launched in 2003 and available at all Bell Stores, the program saw almost 100,000 phones and 21 tonnes of batteries diverted from landfill sites last year alone.

Now, every phone returned through the program will mean a donation to support WWF-Canada's ongoing climate change and conservation work.

"We're delighted that our popular phone take-back program is assisting WWF-Canada in its important conservation work, including the organization's ongoing efforts to reduce greenhouse gas emissions," said Jackie Foo, Vice President of Corporate Stores for Bell Mobility. "The program is a great example of Bell's long-standing commitment to reduce our overall impact on the environment, inside and outside the company."

"Bell's commitment to support WWF-Canada means that your decision to recycle your old mobile phone will reduce e-waste and contribute to WWF-Canada's efforts to fight global warming," said Mike Russill, President and CEO, WWF-Canada. "We are grateful that Bell's longstanding Mobile Take-Back Program has been extended to aid our work to reduce the threat of global warming."

Bell will also draw on WWF-Canada's technical expertise to help strengthen its climate change strategy and activities, including efforts to document and communicate the climate change benefits of teleconferencing, energy monitoring and electronic billing. In 2006, Bell estimates its electronic billing enrolments eliminated the need for 16.6 million pieces of paper and saved 468 metric tonnes of greenhouse gas emissions from entering the environment.

For more information on the Bell Mobile Take-Back program, please visit bell.ca/takeback. For more on Bell's commitment to environmental sustainability, and to view the BCE Corporate Responsibility report, please visit bce.ca/responsibility.

For further information: media inquiries: Paolo Pasquini, Bell Canada, Media Relations, (416) 581-3311, 1-888-482-0809, paolo.pasquini@bell.ca; Josh Laughren, WWF-Canada, Communications, (416) 484-7708, (647) 400-9578, jlaughren@wwfcanada.org