Toronto, August 23, 2007 - Today Habitat for Humanity Canada formally launched its partnership with the Duracell Fire Safety Campaign at its Toronto affiliate’s build site at 4200 Kingston Road in Scarborough. The Duracell Fire Safety Campaign will provide Fire Safety Kits to 100 Canadian families moving into Habitat for Humanity homes this year. The Duracell campaign is in its sixth year but this is the first time that the company and Habitat have joined together to promote fire safety education and awareness.

At the Scarborough event the Habitat for Humanity Toronto partner families moving into the houses received a Duracell Fire Safety Kit consisting of two smoke detectors, a digital carbon monoxide detector, one fire extinguisher, a safety ladder, a Duracell flashlight and Duracell batteries. Local firefighters also worked with the families on home fire safety and provided fire safety tips including information on how to plan an escape route using their own home floor plan.

“Habitat for Humanity Canada wants to build safe homes for its partner families,” said David Hughes, President & CEO of Habitat for Humanity Canada. “We greatly appreciate the contribution that Duracell is making to ensure that 100 Habitat families will be equipped to identify, understand and manage fire risks in their homes and to give them the knowledge and tools they need to protect their lives and property in the event of a fire.”

“Its always tragic when someone loses a home to fire and we certainly want to do what we can to help Habitat families, who have worked so hard to become home owners, secure their homes and futures. Our program is designed to help families minimize the risk of a fire in the home and to survive a fire if one does occur. We welcome the opportunity to work with Habitat for Humanity Canada to bring this program to its partner families during our sixth annual Duracell fire safety drive,” said Duracell spokesperson David Stitt.

Habitat for Humanity Canada has distributed the Duracell Fire Safety Kits to various affiliates across Canada.

About Habitat for Humanity Canada
Habitat for Humanity Canada is a national, non-profit, faith-based organization working for a world where everyone has a safe and decent place to live. The mission of the organization is to mobilize volunteers and community partners in building affordable housing and promoting homeownership as a means to breaking the cycle of poverty.  Habitat for Humanity Canada was founded in 1985, consists of over 30,000 volunteers and 72 affiliate organizations from coast to coast, and is a member of Habitat for Humanity International which spans 93 countries, has built over 225,000 homes, and is now building a new home every 21 minutes.

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For more information:
Habitat For Humanity Canada                        
Elizabeth Sharp                                                        
Vice President Marketing & Development                        
Tel: 416-644-0988 x320                                              
Toll free: 1-800-667-5137 x320                                 

Andrea Farnell
Porter Novelli
Tel: 416-422-7162