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Wendy's Kick For a Million Returns to TSN
http://www.thetorontonews.com/articles/167/1/Wendy039s-Kick-For-a-Million-Returns-to-TSN/Page1.html
Toronto Argonauts
Toronto Argonauts Press Releases

Official Website: www.argonauts.ca 
By Toronto Argonauts
Published on 08/13/2007
 
Toronto - Football fans have a million reasons to enter TSN's annual CFL contest, and the chances of winning this year just got a lot bigger.  The million-dollar event will air live during the Friday Night Football halftime show on October 12, featuring the Montreal Alouettes @ Toronto Argonauts.

Toronto, August 12, 2007 - Football fans have a million reasons to enter TSN's annual CFL contest, and the chances of winning this year just got a lot bigger.  TSN's award-winning Wendy's Kick for a Million promotion is back for a third installment with a new format this year, as four randomly selected participants will now compete in a pre-event 'Kickdown Playoff'.  The winner will appear live on Wendy's CFL on TSN: Friday Night Football and have the chance to turn a 50-yard field into a $1 million CDN payday.

The million-dollar event will air live during the Friday Night Football halftime show on October 12, featuring the Montreal Alouettes @ Toronto Argonauts.

The contest begins today and runs through September 16.  Fans are invited to enter online by clicking here, with bonus entries being awarded for playing the Wendy's Field Goal Challenge and referring friends.  Fans can also visit participating Wendy's restaurants to receive a Game Cup and 'lift the lip' for instant prizes and additional bonus entries. 

On September 21, four randomly chosen participants will be drawn from the pool of entries - one from Western/Central Canada, two from Ontario and one from Eastern Canada (excluding Quebec).  On October 11 (one day prior to the televised event), these four participants will practice as a group in Toronto for one hour with Argos' kicker Noel Prefontaine.  The four will then compete against one another in a Kickdown Playoff.  Each participant will attempt a field goal from the 10-yard line.  Those who are successful will move back five yards for another attempt; those who are unsuccessful are eliminated.  The Kickdown Playoff continues until there is one participant remaining. 

On October 12, the one remaining participant will attempt to kick field goals at different distances live on TSN during the CFL halftime show for lucrative prizes and the $1 million grand prize.  This year's prizes are as follows:

  • 20 yards - $10,000 Best Buy Shopping Spree
  • 30 yards - $15,000 SellOffVacations.com Travel Voucher
  • 40 yards - 2008 GMC Sierra
  • 50 yards - $1,000,000 in a one-time payment

Similar to last year, the participants are allowed to practice prior to coming to Toronto for the big event. 

"The CFL is one of TSN's biggest properties and is deserving of a multi-year national promotion of this magnitude," said Phil King, President, TSN.  "Wendy's Kick for a Million has really escalated into a huge, must-see event.  It has made headlines across North America and has turned into one of the most successful contests TSN has ever created and executed."

"Wendy's Kick for a Million is for the fans and our loyal customers.  It's about giving back to the public and giving someone a once-in-a-lifetime opportunity to appear on national television and become a millionaire.  We are thrilled to partner with TSN once again for this very popular and entertaining promotion," said Andy Lubinsky, Director of Marketing, Wendy's.

In 2005, the first year of the contest, 25-year-old mechanical engineer Brian Diesbourg of Belle River, ON, became an overnight success by splitting the uprights at 50 yards and winning the $1 million grand prize.  Last year, Bill Szijarto, of Port Robinson, ON, made good at the 20-and 30-yard lines to win prizes totaling $25,000. 

Wendy's Kick for a Million is one of TSN's most popular fan contests ever.  Last year's promotion received 1.5 million total entries, more than six times higher than in 2005.  The Wendy's Kick for a Million campaign has been recognized internationally in the industry, winning Silver in the Stunt/PR category at the 2006 Media Innovation Awards and was a Finalist this past year at the Cannes Lions International Advertising Festival in the Best Use of Special Events and Stunts category.