Toronto - The Toronto Symphony Orchestra(TSO) announced today their first-ever online seat sale designed to offer music fans flexible and affordably priced subscription packages. For one week only beginning Monday, August 13th all remaining TSO concerts will be priced at only $39 each for patrons who purchase a series with a minimum of three-concerts of their choice. This represents a savings of up 88 percent on regular priced tickets!

The $39 seat sale is available online only. Patrons can mix-and-match available concerts in all categories including classics, pops, kids, and casual concerts.

The initiative is based on a successful model used by leading North American orchestras to find a profitable solution to the lull between the end of the subscription campaign period and the beginning of single ticket sales. American orchestra revenues from similar sales initiatives point to promising results for the TSO who anticipate attracting new audiences in addition to current subscribers topping-off their season packages.

Audience development studies have shown that the two major barriers to non-renewing or potential subscribers were time and cost, especially for younger demographics. The flexible three-concert package is designed to capture the attention of this generation who desire control over busy schedules and are less inclined to commit to five concerts some 14 months in advance. The three-concert buyer makes less of an initial commitment, and has the flexibility to upgrade to full subscriber status at any time.

The TSO online seat sale is an excellent opportunity for music lovers to hear the newest artists on the concert stage like 16-year old piano virtuoso Ji Yong, established international stars like Itzhak Perlman, and celebrated maestros like Charles Dutoit.

Seats will be allocated on a “best available” basis while quantities last with few exceptions. Patrons will receive all traditional TSO subscriber benefits including free ticket exchanges and no service charges on additional tickets. As quantities are limited, the TSO advises to act early!

The Toronto Symphony Orchestra Announces
Online Seat Sale Initiative To Attract New Audiences
1 Week Only
Monday, August 13 – Friday, August 17, 2007

Purchase any 3 concerts for $39 each*
Tickets On Sale Monday, August 13 at 9am
Sale ends Friday, August 17 at 12midnight
Tickets available online only at

*Subject to availability. Not valid with any other offer.